Israel India | Business Guide | 2017

050 >Water > Dorot Israel-India > Business Guide > 2017 D orot, part of Matholding Group since 2014, is one of the world’s leadingmanufacturers and developers of sustainable technologies and products for water control and optimization systems. With more than 70 years of experience, the company is a worldwide pioneer in providing high quality solutions for Hydraulic Controlled Valves and Air Valves. What are Dorot’s development plans for India? Dorot views India as the largest and most interesting market in the world over the next 15 years. As a consequence, Dorot has started developing its local team with both Commercial and Technical members.We will be opening an office in Rajasthan and will support our local distributors both technically and commercially. Some of our local partners have been working with us for over 20 years and are expending rapidly. What makes Dorot the choice for thewater industry in India? What are Dorot’s competitive advantages? When looking worldwide at the control valve and air valve markets, we identify 2 types of suppliers.The first are traditional manufacturers. They know how to produce what you need.For stable and saturated markets,where there is knowledge and where the issues are simple, this is sufficient. The second type are the engineering companies. They are much harder to find. These help the customer analyse and define the needs and only after that, offer a tailored solution. Dorot is a leader in the second group. Bringing international knowledge of water systems and the ability understand the local needs and the local water systems,Dorot provides the end user the best possible solution to meet their challenges. Water in India! What would you say is specific about this particular market? The vast size of the market is the first thing that hits you when you dive into business in India. The distances, the level of current infrastructure and the size of the cities require us to think in a different way.Very low pressure system,spread over large geographical areas that need to supply to millions of people is unique! What are the challenges that you are facing in India? The first challenge is the lack of up-to-date knowledge in the local market of Hydraulic solutions. The systems designed and built by the British 80 years ago are being reviewed and upgraded.Very low pressure with high flow rates that needmanaging is another challenge. Water control at its best! Applying global expertise in Indian market! Interview with Danny Rosenbluth, Regional Director for Asia-Pacific at Dorot Control Valves How is it different fromothermarketswhereDorot is active in? It is the largest English-speaking market in the world. Trends inwater industry development!Where arewe heading? Is India alignedwith the rest of theworld in terms of demands in water industry? India is trying to go from 0-100km/h in 3 seconds. From a lousy infrastructure to a super high-tech systemwithout any steps in the middle! Changing cities of millions of people from intermediate water supply to 24/7 is a huge challenge and we are ready to help India reach their goal! Contact us! Danny Rosenbluth Director Asia Pacific Tel: +972.54.200.5233 dannyr@dorot.com