Business Guide | Israel-India 2022

I ndia's Lifestyle scene has undergone a changeover in the last decade or so. People in urban and semi-urban areas have becomemore conscious and aware of their health, their food preferences and their physical appearance. A fresh approach has made people choose healthier food and pay more attention to grooming, skincare, fashion and healthcare in general.  There has been a spurt in natural food chain stores in the urban and semi-urban areas. Fresh fruits and greens are now being cultivated using conditioned agricultural methods. Thequality ofmilk andmilkproducts has steadily improved. Various new dairy items including cheese are now being made in India.  Changing Habits in India  Jogging areas and gyms are common facilities offered inmost housing societies. Corporates have nowmade it mandatory for their employees to go through annual medical check-ups. In many workplaces today one can find gyms and yoga centers There isalsoa tendency toshakeoff thehabit of consuming coladrinks. Most preferwater, pure fruits juices, buttermilk or coconut water. Gone are the dayswhen families bought large packs of cola drinks for consumption either by themselves or by guests. Smoking has been Curtailed  There has been a concerted campaign to discourage people from smoking and consuming tobacco products in India, and it has been most successful. One hardly notices anyone smoking in public. India can offer its ancient, traditional forms of physical, spiritual and mental fitness to Israeli society. A good percentage of Israelis live in kibbutzim, moshavim and in rural and semi-urban areas. Some of these locations could be used as centers for training in traditional Indian methods.  Avast area of expertise has gone intoAyurvedic treatment - courses can be given in the appropriate food habits, lifestyle, traditional massage therapy and mental well- being. India has the wherewithal for this and the Indian Ministry of Traditional Medicine - AYUSH - will bewilling to promote this in Israel, supported by investors, trainers and well-wishers.  Role for Israel in India's Lifestyle Space  Israel can, in turn, introduce its tried and testedmethods of improving fitness, appearance and healthier lifestyle. Natural cosmetics, diet foods and food supplements can be introduced. Health clinics offering Israeli technology and products can be opened in India.  Israel could also introduce martial arts and physical training for groups and send sports trainers in sports like football, basketball, swimming, athletics &gymnastics. Trainers can explore the possibility of collaboratingwith various Municipalities and sports bodies in the country.  Cooperationbetween Indiaand Israel in the Lifestyle space deserves to be taken up at all levels.  Lifestyle – The Transformation of the Last Decade Changes in Lifestyle in Israel and India have Opened Channels for Mutual Cooperation Israel-India > Business Guide > 2022 84 > Lifestyle > Sector review