14
NHWDÀP·V IXWXUH. ´:H SURYidH RXU FXVWRPHUV DURXnd WKH
ZRUOd ZiWK VHUYiFHV VXFK DV DJURnRPiF PHnWRUinJ ZKiOH
RXU HnJinHHUinJ dHSDUWPHnW RIIHUV Hnd-WR-Hnd VXSSRUW
Dnd FXVWRPi]Hd VROXWiRnV. 2YHU WKH \HDUV ZH KDYH
SRViWiRnHd RXUVHOYHV DV EHVW DV SRVViEOH ZKHn iW FRPHV WR
PiFUR iUUiJDWiRn in DJUiFXOWXUH. ,n SDUWiFXODU ZH DUH WKH ÀUVW
FRPSDn\ WR SHnHWUDWH nHZ FURSV Dnd nHZ VHJPHnWV. NRZ
ZH·UH IRFXVinJ Rn EUinJinJ dUiS iUUiJDWiRn WR FRPPRdiW\
FURSV VXFK DV VXJDUFDnH FRUn Dnd UiFH. 7KH FRPSDn\
iV FRnWinXRXVO\ dHYHORSinJ Dnd XSJUDdinJ Dnd DIWHU 50
\HDUV WKHUH·V nR dRXEW WKDW NHWDÀP iV DW WKH FXWWinJ HdJH
RI WKH VHFWRU.µ
=HiI H[SHFWV WKDW JiYHn WKH ViJniÀFDnW inFUHDVH in JOREDO
dHPDnd IRU IRRd FRPEinHd ZiWK WKH JURZinJ ZDWHU
VKRUWDJH Dnd FOiPDWH Dnd HnHUJ\ FKDOOHnJHV ZRUOdZidH
WKH nHHd IRU NHWDÀP·V SURdXFWV ZiOO RnO\ inFUHDVH.
´:H·UH H[SHUiHnFinJ WUHPHndRXV PRPHnWXP in JURZWK.
7KDW·V ZK\ ZH DUH inYHVWinJ in JURZWK HnJinHV Dnd
KDYH HnWHUHd nHZ FRXnWUiHV Dnd UHJiRnV VXFK DV &KinD
Dnd $IUiFD Dnd nHZ WHUUiWRUiHV in ,ndiD. :H·YH DOVR EHHn
dHYHORSinJ nHZ SURdXFWV Dnd V\VWHPV Dnd nRZ RIIHU D
ZinninJ iUUiJDWiRn VROXWiRn.µ
How is the company dealing with the
increasing water shortage?
´7KH JOREDO ZDWHU VKRUWDJH iV ViJniÀFDnW IRU XV. ,W·V DOVR
ZKDW VSXUV XV Rn. 7KHUH·V nR dRXEW WKDW NHWDÀP RIIHUV
WKH EHVW VROXWiRn in OiJKW RI WRdD\·V UHDOiWiHV. 'UiS OHDdV WR
ZDWHU VDYinJV RI XS WR 50 FRPSDUHd WR ÁRRd iUUiJDWiRn.
'UiS DOVR JiYHV FXVWRPHUV SHDFH RI Pind Dnd inFUHDVHV
SURÀWDEiOiW\ E\ VDYinJ Rn ZDWHU IHUWiOi]HU Dnd HnHUJ\.
$nd nR OHVV iPSRUWDnW WKHVH dD\V dUiS iV JRRd IRU WKH
HnYiURnPHnW SURYidinJ MXVW WKH UiJKW DPRXnW RI iUUiJDWiRn
nHHdHd ZiWKRXW ZDVWinJ HnHUJ\ RU ZDWHU. ,n DddiWiRn iW
dRHVn·W SROOXWH WKH JURXnd ZiWK FKHPiFDOV DV iV WKH FDVH
ZiWK RWKHU iUUiJDWiRn V\VWHPV.µ
Smart Irrigation
NHWDÀP KDV FKDnJHd WKH IDFH RI iUUiJDWiRn OHDdinJ WKH
ÀHOd Dnd DFFHOHUDWinJ dHYHORSPHnW. 7KH FRPSDn\ dHOiYHUV
D FRPSUHKHnViYH iUUiJDWiRn VROXWiRn - IURP dUiSSHUOinHV Dnd
iUUiJDWiRn DFFHVVRUiHV VXFK DV ÀOWHUV Dnd YDOYHV WKURXJK
FURS PDnDJHPHnW V\VWHPV IHDWXUinJ DXWRPDWHd RSHUDWiRn
Dnd PDinWHnDnFH V\VWHPV HTXiSSHd ZiWK VHnVRUV Dnd
PRniWRUV WR IHUWiOi]HU DSSOiFDWiRn V\VWHPV. ´7KH FRPSDn\
iV JURZinJ Dnd dHYHORSinJ nHZ PDUNHWV ZRUOdZidH ZKiOH
FRnWinXinJ WR inYHVW in WKH ,VUDHOi PDUNHW RXU WHVWinJ JURXnd
IRU nHZ V\VWHP dHYHORSPHnW µ =HiI VD\V. ´,VUDHO iV ZKHUH
ZH dHYHORS DOO RI RXU DXWRPDWHd Dnd IHUWiOi]DWiRn V\VWHPV.µ
Does the company place a special emphasis
on service?
´7KH dHOiYHU\ RI VHUYiFH WR WKH indiYidXDO IDUPHU Dnd WR
ODUJH FRUSRUDWiRnV iV RnH RI RXU PRVW iPSRUWDnW PiVViRnV
DV D JOREDO OHDdHU. 2XU WHFKniFDO Dnd DJURnRPiF VXSSRUW
iV DYDiODEOH WKURXJKRXW WKH ZRUOd. 6XFK VXSSRUW KHOSV
IDUPHUV JURZ PRUH ZiWK OHVV ZKiOH JiYinJ WKHP D IHHOinJ RI
VHFXUiW\ Dnd SHDFH RI Pind. :H UHDFK DOO RI RXU FXVWRPHUV
nR PDWWHU ZKHUH WKH\ DUH Dnd dHOiYHU D FRPSOHWH VROXWiRn
FRPSUiVHd RI V\VWHPV IURP WKH HnWU\ OHYHO Dnd XS DORnJ
ZiWK dHViJn Dnd FRnVXOWDWiRn VHUYiFHV DV ZHOO DV RnJRinJ
DJURnRPiF VXSSRUW. 2XU DFFHVViEiOiW\ WR WKH PDUNHWSODFH
iV D KXJH DdYDnWDJH. )RU H[DPSOH ZH VWDnd E\ HDFK Dnd
HYHU\ FXVWRPHU ZKHWKHU in ,VUDHO PHUX RU ,ndiD.µ
Agriculture in the Face of Technology
NHWDÀP FRnWinXHV WR dHYHORS innRYDWiYH SURdXFWV Dnd
iV DW WKH IRUHIURnW RI iUUiJDWiRn WHFKnRORJ\ ZiWK D IRUZDUd-
ORRNinJ YiHZ RI WKH UDSidO\-FKDnJinJ ZRUOd PDUNHWV. ´%HinJ
D SiRnHHU KDV iWV DdYDnWDJHV Dnd ZH DUH nXPEHU RnH µ
=HiI VD\V. ´2XU SURdXFWV DUH XndRXEWHdO\ WKH PDUNHW·V
EHVW Dnd DW WKH Hnd RI WKH dD\ WKH\·UH KiJK-WHFK in nDWXUH.
:H DOVR KDYH H[SHUiHnFH in nRn-WUDdiWiRnDO DUHDV VinFH
dUiS ZRUNV ZiWK dHVDOinDWHd Dnd JUD\ ZDWHU. :H inYHVW in