Israel India | Business Guibe | 2017

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Looking ahead to
the future of
drip irrigation
Moving forward,
making a difference
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making for an economically attractive solution for small wastewater
plants.The target customers for the solution are hotels, resorts and
small communities. Another interesting technology in this arena is
a Floating Fine Bubble Aeration (FFBA) system that is suitable for
any type of reactor or lagoon at every scale of operation.
Every industry is a water industry
If once the “water industry” related mainly to the municipal water
industry and water utilities,today more and more water technology
products are targeting other industries. Some of the biggest are
the food & beverage industry (the largest consumer of water), oil
& gas and the pharmaceutical industry, that require technologies
for all three stages of the manufacturing process: from ensuring
that the incoming water meets its standards (especially relevant for
pharmaceutics which requires extremely clean incoming water),to
water usage in the process itself,which can be made more efficient
and cost effective, to the outgoing wastewater, that needs to
be treated.
Perhaps the largest potential customer industry for water technologies
is the Oil & Gas sector,where manufacturers are aggressively seeking
solutions to the problem of ‘produced’ water – the polluted water
that results from the oil & gas production process.A number of Israeli
companies offer solutions for the treatment and reuse of produced
water in ways that are cost effective and environmentally friendly,
including one of the only companies in the world offering a solution
for pre-fracking and the rejuvenation of wells.
The demands of a new perspective
In order to succeed,nations must have the cooperation of government,
industry and the population at large is vital.Prime Minister Narendra
Modi has declared water to be a national priority,and an ambitious
$165 billion water-diversion scheme for drought-prone regions is
in the works.
At Israel NewTech we’ve developed a unique approach that is looked
at as a successful case study in countries all over the world. We
work to bring together all the people and organizations active in
Israel’s water arena – government,industry,investors,startups,mature
companies – to cooperate and push innovation forward. We also
encourage young students to develop careers as water engineers,
and travel the world to both introduce Israeli companies and explore
and develop new markets for Israeli water technologies. We hold
a deep belief that technology innovation, and cooperation holds
the key to beating back the world’s water crisis, and are working to
make this a reality every day.
The author is the Director of Israel NewTech,Ministry of Economy and Industry